Myntra Life
India's largest e-commerce store for fashion and lifestyle products. We designed to showcase the Myntra's vibrant internal culture, work environment, brand journey, and cultural insights.
Brand Marketing
Website Design
T&M Contract
Project type
Brand Marketing
Industry
2
Team Size
Brief
To revamp the Myntra Life website, which was designed five years ago. The old site was outdated in terms of visuals as well as communication. Our goal was to create a fresh, engaging platform that showcases Myntra's culture, journey, and values, and helps attract top talent.
Key findings
Potential candidates/students are highly interested in company culture and employee experiences.
Current organization want a platform to share their stories and experiences, culture & events.
This website should showcase the dynamic work culture, and inclusivity
Our design approach
The Myntra Life project was a Time & Materials (T&M) contract, spanning a total of 480 hours. We began with a comprehensive UX/UI Audit to identify existing issues and opportunities for improvement. Following this…
Design audit
For the design audit, we performed Heuristic Analysis and Design Principle Analysis to thoroughly evaluate the user experience and design effectiveness.
Evaluated the quality of design, user experience, and brand strength based on the severity.
It gave us insights of how it is designed, and we identified areas for improvement, and suggested enhancements to the stakeholders to enhance website experience.
New design direction for the revamp
Serving Myntra’s diverse audience
We needed a corporate website that offers maximum benefits to different target groups, such as potential employees, current employees, and brand enthusiasts. The goal was to create a one-stop solution that caters to everyone’s needs while keeping the vibrant Myntra spirit alive.
Enhancing user engagement
To stay ahead in the market, capturing and retaining user attention is crucial. We created an intuitive and interactive experience, ensuring users effortlessly reach their goals while enhancing engagement through improved content discoverability.
Keeping the Myntra spirit alive!
We revamped the website, keeping the brand guidelines intact for consistency while injecting vibrancy. Our aim? Crafting a user-friendly interface to boost productivity, making navigation effortless, and information easily accessible.
A copy that talks to users
Writing content speaks directly to users, drawing them in and keeping them engaged, ultimately prompting action on the website. Crafting better UX copy ensures a seamless and delightful user experience, enhancing overall engagement and interaction.
User persona
To understand our audience better, we created detailed user personas. We conducted interviews and surveys with potential and current employees, as well as users interested in the brand.
Information architecture
We carefully restructured the information on the website to ensure intuitive navigation and easy access to relevant content. We identified key categories and mix-and-matched the content and pages in a better hierarchy.
Wireframes
Creating high fidelity wireframes allowed us to visualize the placement of key elements. By focusing on functionality and user experience, we were able to iterate and refine the wireframes before moving on to the final UI.
UX Copy and UI
I wanted the new design to stand out as a design trend. So, I went with vibrant colors to catch your eye and lots of visuals that reflects energetic spirit. The result? A site that looks fresh and young
The new Myntra Life website is here…
Here are some glimpses of our product that showcase the final, beautifully crafted designs.
